Winternals Software – Helping David Beat Goliath

When Winternals Software, a systems recovery and data protection software company, discovered that a major electronics retailer had been pirating its software, it turned to Sol Marketing Concepts for help.

Sol Marketing Concepts developed and implemented a communications program that helped Winternals fight and win the battle without losing its footprint in the marketplace.

Developed crisis communication plan to forcefully position Winternals in a “David v. Goliath” legal battle with nations’ largest consumer electronics retailer, resulting in major settlement in client’s favor   Leveraged company founder’s whistleblower status in “Sony Rootkit” scandal to establish him as the recognized expert in identifying and debunking illegal cloaking software   Established company’s presence in business press and widely distributed trade journals to successfully position the company as category leader, resulting in the company’s acquisition by Microsoft in July 2006