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Military Child Education
Coalition - Working to Help Military Families Succeed
With more and more families coping with the stress of having a loved one deployed, the Military Child Education Coalition needed to create awareness of its programs and drive contributions to help fund its programs.
Sol Marketing Concepts created and implemented a strategic campaign to draw attention to the unique challenges military children face.
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Execute a geo- and ideal customer-targeted public education campaign to raise awareness of MCEC and improve the climate of consideration for donating to MCEC via the Combined
Federal Campaign |
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Developed and distributed campaign elements including radio and television PSAs |
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Conducted targeted media outreach, a multi-media news release, and a satellite media tour that resulted in more than 100 television placements and almost 100 million impressions |
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