Wincor-Nixdorf – Cutting Through the Clutter of Retail Information Technologies
Wincor-Nixdorf is one of the world’s largest providers of hardware, software and services for the retail and financial services industries.
As part of an initiative to increase their market share in the U.S., Sol Marketing Concepts worked with the U.S. team to leverage Wincor’s presence at
a major retail trade event and generate demand in
the grocery and mass retailer sector.
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Trade show pre-event marketing (NRF Survival Kit) |
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Direct-to-customer demand generation program to enhance the climate of consideration among grocers/mass retailers for Wincor retail products in U.S. |
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Developed “vision paper” distributed via targeted email campaign: “Turn Every Inch of the Store into Sales Floor with Interactive Commerce” |
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Engaged in 1:1 dialogue with about 200 potential customers about intent to deploy Interactive Commerce Solutions and managed and tracked lead generation activity |
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