Kinetix Living – Becoming the Go-To Wellness Program

Kinetix Living, a nutrition and fitness brand with
a retail products component, needed help with positioning and strategic marketing partnership implementation.

Sol Marketing Concepts helped Kinetix Living dial in on its ideal customer and position its brand as a go-to wellness program inside Starbucks corporate headquarters.

During this long-term relationship, Sol Marketing Concepts served as the virtual vice president of marketing   Conducted in-depth market segmentation and positioning research and analysis to develop brand personality, brand positioning, ideal customer profiles, brand personas and brand strategy   Ran retail marketing in Canada, including all store rollouts, associate training and ongoing merchandising support, and online and print advertising campaigns Conducted PR launch activities in US and Canada   Developed “Nutrition IQ” research study and thought leadership program