Keva Juice - Working With an Emerging Smoothie Brand to Get Closer to its Ideal Customer

Keva Juice, an up-and-coming smoothie franchise, needed to get closer to its ideal customer and differentiate itself from the existing smoothie industry “sea of wellness.”

Working with TKO Advertising, the company’s creative partner, Sol Marketing Concepts conducted a compelling and actionable customer research project on a shoestring budget that drove retail marketing programs for franchise partners to implement at the store level.

Qualitative partner research to understand drivers of consideration and satisfaction for franchisees   Online, quantitative positioning and segmentation study to understand awareness, attitudes, drivers of consideration and purchase for smoothies and unique customer behaviors and attitudes to dial in on ideal customer   Brand positioning that hones in on revised/refreshed positioning concept to clearly delineate Keva Juice’s unique role and relevance within the category Developed actionable marketing programs to drive demand and increase the value of existing customer relationships