Since its infancy, Cisco had been viewed as the “plumbing” for the Internet. The company’s leadership wanted to elevate its position and have Cisco drive the industry conversation on how networked technology drives the Internet economy.

Since 2000, Sol Marketing Concepts has worked directly with the company’s top executives on the NetImpact thought leadership program. The initiative kicked off with several global quantitative and qualitative research studies that defined the scope of the Internet economy. The program continues today, and has become an entire ecosystem of its own.

Positioned Cisco as the entity responsible for “sizing” the Internet economy   Thought leadership and executive communication for John Chambers and executive leadership team, including speakers bureau and media and analyst outreach   NetImpact thought leadership and communication program Sol Marketing responsible for all outbound communications programs and writing