One of the objections I always hear is "my information." "My information is critical. I really don't want to put it to the Cloud. How do you handle my information?" So, there are two ways to overcome that. If it's privacy and personal information or regulatory issues, the biggest thing and easiest way to overcome it is saying, "You don't have to move your information to the cloud. We give you the ability to do a hybrid model, were you can leave your critical information on premise and you could have the rest of the application-your high computing, your website and maybe operational data-up in the cloud, synchronizing and using the on-premises key information as you need not transferring up to the cloud and then they're fine with that. Most of the time they'd like to look at that hybrid model.
The second part of that is security, where they want to know look, "We're used to doing co-locate." ... Once we educate them on the whole cloud computing and where Azure fits and we explain Global Foundation Services and the level of not just economy of scale but economy of scale that Global Foundation Service provides us. Then they are fine with that. I point them to the public site for Global Foundation Services.com and I give them security, securing the Cloud papers that they have written. Then I talk to them about the fact that we are ISO 27001 -70 certified, and we have type two reports that provide them. We are safe-harbor certified. All those things right away they think, "Ok, these guys know what they're talking about."